Step by Step Guide for Beginners How to Use AWeber to Generate a Monthly Income

Using email marketing has become an essential strategy for businesses to generate a monthly income. AWeber, a trusted and widely-used email marketing platform, offers a step-by-step guide for beginners on how to utilize their service to generate a monthly income ranging from $5,000 to $10,000. By following these steps, you can effectively leverage email marketing and maximize your earning potential.

AWeber is a reputable and feature-rich email marketing platform that provides all the necessary tools and resources for successful email campaigns. It offers user-friendly features, customizable templates, automation capabilities, and in-depth analytics to track and optimize your email performance.

To begin generating income through email marketing, you need to set up your AWeber account, which involves several key steps.

Start by signing up and creating your AWeber account. This process will require providing basic information, such as your name, email address, and billing details.

After creating your account, you need to set up an email list. This involves defining the name, description, and contact details for your list.

Customize your email templates to align with your brand and messaging. AWeber provides a range of pre-designed templates that can be easily tailored to your preferences.

Next, create signup forms to capture leads and grow your email list. AWeber offers various form templates and customization options, allowing you to design forms that resonate with your audience.

To generate income through email marketing, you need to focus on building a strong and engaged email list. This involves specific steps aimed at attracting the right target audience and incentivizing them to join your list.

Identify your target audience and create buyer personas based on their demographics, preferences, and interests.

Develop valuable incentives, such as e-books, exclusive content, or discounts, to encourage website visitors to opt-in to your email list.

Why Use AWeber for Email Marketing?

There are several reasons why you should consider using AWeber for email marketing:

User-Friendly Interface: AWeber provides an intuitive and user-friendly interface, making it easy for beginners to navigate and set up their email marketing campaigns.
Wide Range of Templates: AWeber offers a vast collection of professionally designed email templates. These templates are customizable and can be tailored to match your brand and message.
Automation Features: AWeber allows you to automate various aspects of your email marketing, such as sending welcome emails, follow-ups, and scheduled campaigns. This saves time and ensures timely communication with your subscribers.
List Segmentation: AWeber enables you to segment your email list based on various criteria, such as demographics, interests, or behavior. This allows you to send targeted and personalized emails to specific groups, increasing engagement and conversions.
Integration Capabilities: AWeber seamlessly integrates with various third-party tools and platforms, including e-commerce platforms, landing page builders, and customer relationship management (CRM) systems. This integration enhances your overall marketing capabilities.
Analytics and Reporting: AWeber provides detailed analytics and reporting features, allowing you to track the performance of your email campaigns. You can monitor open rates, click-through rates, conversions, and other key metrics to optimize your strategies.
Compliance and Deliverability: AWeber is compliant with industry regulations, such as the CAN-SPAM Act, ensuring your emails meet legal requirements. AWeber has a strong reputation for high deliverability rates, ensuring that your emails reach your subscribers’ inboxes.
Customer Support: AWeber offers excellent customer support, including live chat, phone support, and extensive knowledge base resources. Their support team is available to assist you with any questions or issues you may encounter.

By utilizing AWeber for your email marketing efforts, you can take advantage of these features and benefits to effectively engage your subscribers, nurture leads, and generate a consistent monthly income.

Setting Up Your AWeber Account

Whether you’re new to email marketing or looking to up your game, this section will guide you through the process of setting up your AWeber account for success. From creating your account and setting up your email list, to designing eye-catching email templates and creating compelling signup forms – we’ve got you covered. Get ready to unlock the full potential of AWeber and start generating a monthly income of $5,000 to $10,000. It’s time to take your email marketing to the next level.

Step 1: Creating your AWeber Account

To get started with email marketing using AWeber, the first step is to create your AWeber account. Here’s how to do it:

Go to the AWeber website and click on the “Get Started” button.
Fill in the required information, including your name, email address, and password.
Choose a unique name for your account. This name will be used for your account URL and email sender name.
Complete the account creation process by providing your billing information.
Once your account is created, you need to verify your email address to activate your AWeber account.

Creating your AWeber account is the initial step in starting your email marketing journey. Once your account is set up, you can proceed to other important steps like setting up your email list and designing your email templates.

Step 2: Setting Up Your Email List

Setting up your email list is an important Step 2: Setting Up Your Email List in utilizing AWeber for email marketing. Here are the steps to follow:

Create a new list: Log into your AWeber account and navigate to the Lists tab. Click on the Create a List button to start the setup process.
Define list settings: Fill in the required fields such as the list name, description, and notification options. This will help you keep track of your list and manage subscriber preferences effectively.
Add custom fields: Customize your list by adding any additional fields that you want to collect from your subscribers. This can include their name, location, or any other relevant information.
Set confirmation options: Choose whether you want to use a single opt-in or double opt-in process for your subscribers. Single opt-in allows immediate access to your emails while double opt-in requires subscribers to confirm their email address.

Pro Tip: When setting up your email list, make sure to clearly communicate the value your subscribers will receive by joining your list. This can be offering exclusive content, discounts, or updates. Providing a clear incentive will encourage more people to sign up and engage with your emails.

Step 3: Designing Your Email Templates

When it comes to designing your email templates, Step 3 is crucial. This step focuses on the layout of your email and how you structure your content. Use headings, subheadings, and paragraphs to create a logical and easy-to-read format. Don’t forget to leave enough white space to improve readability.

Choose a template design that aligns with your brand and the purpose of your email campaign. Make sure it is visually appealing and easy to read.
Customize the template by adding your logo, branding colors, and any other visual elements that reflect your brand identity. This will help create a consistent and professional look for your emails.
Focus on the layout of your email. Use headings, subheadings, and paragraphs to structure your content in a logical and easy-to-read manner. Remember to leave enough white space to improve readability.
Add compelling and attention-grabbing images that are relevant to your message. Make sure the images are of high quality and optimized for email delivery.
Personalize your email templates by adding dynamic tags, such as the recipient’s name or any other relevant information. This will help create a more personalized and engaging experience for your subscribers.
Include a clear and concise call-to-action (CTA) in your email template. The CTA should be compelling and encourage your subscribers to take the desired action, whether it’s making a purchase, signing up for an event, or downloading a resource.
Optimize your email templates for mobile devices. Ensure that your templates are responsive and can be easily viewed and interacted with on smartphones and tablets.
Test your email templates before sending them out to your subscribers. Check for any formatting issues, broken links, or typos. Make sure your emails look and function as intended.
Continuously analyze and improve your email templates based on your campaign’s performance and feedback from your subscribers. Regularly update and optimize your templates to ensure they remain effective and engaging.

Step 4: Creating Signup Forms

Creating signup forms is Step 4 in using AWeber for email marketing. Here are the steps to follow:

Start by logging into your AWeber account and navigating to the “List Options” section.
Select the “Create a Signup Form” option.
Choose a form template that aligns with your branding and email marketing goals.
Customize the form fields and design to collect the necessary information from your subscribers.
Add any additional elements you want on your signup form, such as checkboxes for consent or a call-to-action button.
Preview and test your signup form to ensure it looks and functions as intended.
Once you are satisfied, save and publish your signup form.
Copy the embed code provided by AWeber, and paste it onto your website or landing page to make the signup form visible to visitors.
Consider adding the signup form link to your social media profiles or including it in your email signature to maximize visibility.
Regularly review and optimize your signup form performance by analyzing conversion rates and making any necessary adjustments.

By following these steps, you can create effective signup forms using AWeber, allowing you to grow your email list and reach your target audience efficiently.

Building Your Email List

Are you ready to kickstart your email marketing journey and start generating a monthly income? In this section, we’ll dive deep into the crucial process of building your email list. From identifying your target audience to creating captivating opt-in incentives, promoting your signup forms, and implementing innovative list building ideas, we’ve got you covered. Get ready to take your email marketing game to the next level and see those numbers soar! Let’s dive right in!

Step 1: Choosing Your Target Audience

When it comes to email marketing, choosing your target audience is the first step towards the success of your campaigns. Follow the following steps to effectively select your target audience:

Research your market: Start by getting to know your industry and the demographics of your potential customers. Understand their needs, preferences, and behaviors.
Create buyer personas: The next step is to develop fictional representations of your ideal customers, incorporating their characteristics, interests, and pain points. This will help you better understand and connect with your target audience.
Analyze your current customer base: Take a closer look at your existing customers to identify common traits or patterns. Determine which segments have been most responsive to your marketing efforts.
Narrow down your audience: Based on your research and analysis, segment your target audience into smaller groups. This will allow you to tailor your messages and offers to specific customer preferences.
Validate your assumptions: In order to confirm or adjust your assumptions about their needs and interests, conduct surveys, interviews, or focus groups to gather feedback from your target audience.
Monitor and track results: Lastly, continuously analyze the performance of your email campaigns using metrics like open rates, click-through rates, and conversions to assess the effectiveness of your targeting strategies.

Pro-tip: Remember that targeting a smaller, more specific audience can lead to higher engagement and better conversion rates. Don’t try to reach everyone; focus on reaching the right people.

Step 2: Creating Opt-in Incentives

Identify your target audience: Before you can create effective opt-in incentives, you need to understand who your target audience is. Consider their demographics, interests, and pain points to tailor your incentives to their needs.
Think about what value you can provide to your audience in exchange for their email address. This can include exclusive content, discounts or promotions, free resources or guides, or entry into a giveaway or contest.
Create compelling opt-in forms: Design visually appealing opt-in forms that clearly communicate the benefits of subscribing to your email list. Make sure the forms are easy to fill out and prominently display the opt-in incentives.
Promote your opt-in forms: Use various channels to promote your opt-in forms and reach your target audience. This can include your website, social media platforms, guest blogging, online advertisements, or collaborations with influencers or partners.
Monitor and analyze results: Track the performance of your opt-in incentives to see how many people are subscribing to your email list. Analyze the data to identify any trends or areas for improvement, and make adjustments accordingly.

When creating opt-in incentives, it’s important to keep your audience’s interests and preferences in mind. Remember to test different incentives and see what resonates best with your audience. By following these steps, you can create compelling opt-in incentives that will help grow your email list and engage your subscribers.

Step 3: Promoting Your Signup Forms

When it comes to promoting your signup forms, there are certain steps that you should follow in order to effectively reach your target audience:

Identify your target audience: Understand who your ideal subscribers are and what they are interested in. This will help you tailor your promotion efforts to attract the right people.
Create compelling incentives: Offer valuable incentives, such as exclusive content, discounts, or freebies, to encourage visitors to sign up. Make sure these incentives are aligned with the interests of your target audience.
Promote your signup forms across various channels, such as your website, social media platforms, and email newsletters. This allows you to reach a wider audience and increase your chances of attracting new subscribers.
Optimize your signup forms: Make sure your signup forms are easy to find and fill out. Place them prominently on your website, optimize the design for mobile devices, and keep the form fields to a minimum for a smoother user experience.
Create compelling call-to-action: Use persuasive language and clear instructions in your call-to-action buttons and text to encourage visitors to take the desired action of signing up.
Track and analyze your results: Monitor the performance of your promotion efforts using analytics tools provided by AWeber or other platforms. This will help you identify what strategies are working best and make data-driven decisions to optimize your signup form promotion.

By following these steps, you can effectively promote your signup forms and attract a larger audience to your email list.

Step 4: List building ideas

Referral Programs: Step 4: List building ideas – Encourage current subscribers to refer their friends and colleagues by offering incentives such as discounts or exclusive content for successful referrals.
Content Upgrades: Step 4: List building ideas – Create valuable and relevant downloadable content, such as e-books or cheat sheets, that visitors can access by joining your email list.
Webinars or Workshops: Step 4: List building ideas – Host free online events where participants can learn from you and showcase your expertise. Require attendees to sign up for your email list.
Social Media Promotion: Step 4: List building ideas – Leverage your social media presence to promote your email list. Share compelling content, run contests, and highlight the benefits of joining your list.
Collaborations: Step 4: List building ideas – Partner with other businesses or influencers in your industry to co-create content or offer joint promotions. This can help you tap into their audience and attract new subscribers.

Remember, building an email list is an ongoing process. Continuously analyze and optimize your strategies to attract and retain engaged subscribers. Experiment with different ideas and monitor their effectiveness to ensure long-term success.

Creating Effective Email Campaigns

Crafting compelling email campaigns is a crucial skill for generating a steady monthly income through email marketing. In this section, we’ll explore the key components of creating effective email campaigns. From planning engaging content to writing captivating emails, personalizing your messages, and automating your campaign, we’ll dive into each sub-section to equip you with the knowledge and strategies you need to maximize the impact of your email marketing efforts. Get ready to level up your email game and watch your income soar!

Step 1: Planning Your Email Content

To ensure a successful email marketing campaign, it is crucial to follow a step-by-step approach in planning your email content. Incorporating these steps will help you create engaging, relevant, and effective emails:

Step 1: Identify your goals: Determine your objectives for the email campaigns, whether it’s driving sales, increasing brand awareness, or promoting new products. Clear goals will guide your content creation process.
Step 2: Understand your audience: Conduct market research to gain insights into your target audience. Understand their needs, preferences, and pain points so that you can develop content that resonates and provides value.
Step 3: Plan your message: Define the key message you want to deliver in each email. Whether it’s showcasing a product, providing helpful information, or offering exclusive deals, ensure that your content remains focused and concise.
Step 4: Create a content calendar: Develop a schedule for your email campaigns to maintain consistency and avoid overwhelming your subscribers. Strategically slot the frequency of emails into your calendar.
Step 5: Segment your audience: Divide your email list into smaller segments based on demographics, interests, or previous interactions. This enables you to deliver personalized and targeted content to each segment, resulting in higher engagement and conversion rates.

To further enhance your email content planning, consider the following suggestions:

Use compelling subject lines to grab your readers’ attention and entice them to open your emails.
Incorporate visuals, such as images or videos, to make your emails visually appealing and engaging.
Keep your content concise and scannable, using bullet points or subheadings to break up text for easy readability.
Include a clear call to action (CTA) that stands out visually and directs recipients to take the desired action, such as making a purchase or signing up for an event.
Test different versions of your emails by sending them to small segments of your audience and analyzing the results to optimize your future campaigns.

Step 2: Writing Engaging Emails

When it comes to writing engaging emails, there are several steps you should follow to ensure that your emails capture the attention of your audience:

Understand your audience: Before you start writing your emails, take the time to understand who your audience is. Consider their demographics, interests, and pain points. This will help you tailor your content to their needs and preferences.
Step 2: Writing Engaging Emails: Create an attention-grabbing subject line: The subject line is the first thing your audience sees when they receive your email. Make sure it is concise, compelling, and piques their curiosity. You want to entice them to open the email and read further.
Write a captivating opening: Once your audience opens the email, you need to capture their attention immediately. Start with an engaging and personalized opening that hooks them in and makes them want to keep reading.
Keep it concise and focused: People have limited attention spans, so it’s important to keep your emails concise and to the point. Focus on one main message or goal per email to avoid overwhelming your audience.
Use relevant and engaging content: Make sure your email content is relevant to your audience’s needs and interests. Provide valuable information, insights, or offers that will grab their attention and provide them with value.
Incorporate visuals: Visuals can help make your emails more engaging and visually appealing. Use images, videos, or infographics to break up the text and make your emails more visually interesting.
Include a clear call to action: Every email should have a clear call to action that prompts your audience to take the desired next step. Whether it’s signing up for a webinar, making a purchase, or downloading a guide, make sure your call to action is clear, compelling, and easy to follow.
Personalize and customize: Personalization can greatly enhance the effectiveness of your emails. Use your audience’s name, tailor the content to their specific interests or previous interactions, and make them feel like the email was created just for them.
Edit and proofread: Before sending your emails, make sure to edit and proofread them for any grammar or spelling errors. Poorly written emails can leave a negative impression and make you appear unprofessional.

By following these steps, you can write engaging emails that will capture the attention of your audience and drive the desired actions.

Step 3: Personalizing Your Emails

Segment your email list: Divide your subscribers into different groups based on their demographics, interests, or behaviors. This will allow you to send targeted and relevant content to each group.
Collect and use customer data: Gather information about your subscribers such as their names, locations, or past purchase history. Use this data to personalize your emails by addressing recipients by name or recommending products based on their previous purchases.
Customize email content: Tailor the content of your emails to suit the preferences and needs of each subscriber segment. For example, if you have a segment of customers interested in fitness, send them emails with workout tips or healthy recipes.
Use dynamic content: Incorporate dynamic content in your emails that adapts based on the recipient’s profile or behavior. This can include personalized product recommendations or tailored offers.
A/B test personalization tactics: Experiment with different personalization strategies to see what resonates best with your audience. Test variables such as subject lines, content, or call-to-action buttons to optimize engagement and conversion rates.
Automate personalization: Utilize email marketing automation tools to streamline and scale your personalization efforts. Set up automated campaigns triggered by specific actions or events to deliver personalized messages at the right time.
Continuously analyze and refine: Monitor the performance of your personalized emails, including open rates, click-through rates, and conversions. Analyze the data to identify areas for improvement and refine your personalization strategies accordingly.

Step 4: Automating Your Email Campaigns

Step 4: Automating Your Email Campaigns can help streamline your email marketing efforts and save you time and effort. Here are the steps to automate your email campaigns:

Create a series of emails: Design a sequence of emails that will be automatically sent to your subscribers at predetermined intervals. This can include welcome emails, educational content, promotional emails, and more.
Set up triggers: Determine the specific actions or behaviors that will trigger the sending of automated emails. For example, you can set a trigger to send an email when a subscriber makes a purchase or abandons their cart.
Personalize your emails: Use merge tags or dynamic content to personalize your automated emails with the recipient’s name, purchase history, or other relevant information. This helps to create a more tailored and engaging experience for your subscribers.
Test and optimize: Continuously monitor the performance of your automated email campaigns and make necessary adjustments to improve open rates, click-through rates, and conversions. Conduct A/B tests to determine the most effective subject lines, call-to-actions, and overall email design.

By automating your email campaigns, you can ensure consistent and timely communication with your subscribers, nurture relationships, and drive conversions. Remember to regularly review and update your automated campaigns to keep them relevant and engaging.

Maximizing Conversions and Income

Looking to maximize your conversions and income through email marketing? Get ready to take your AWeber game to the next level! In this section, we’ll dive into the essential strategies you need to know. From tracking your email campaign performance to split testing your emails, optimizing your email deliverability, and finally monetizing your email list, we’ll cover it all. Say goodbye to guesswork and hello to a monthly income of $5 to $10 with AWeber. Let’s get started!

Step 1: Tracking Your Email Campaign Performance

When it comes to tracking the performance of your email campaigns, Step 1: Tracking Your Email Campaign Performance is crucial. There are several important steps to follow:

Set clear goals: Before you start tracking your email campaigns, it’s essential to define what you want to achieve. Whether it’s increasing open rates, click-through rates, or conversions, having specific goals will help you measure your campaign’s success.
Choose the right metrics: Depending on your goals, there are different metrics you can track, such as open rates, click-through rates, bounce rates, and conversion rates. Understanding these metrics will provide valuable insights into the effectiveness of your campaigns.
Use an email marketing software: Utilize an email marketing software like AWeber that offers robust tracking and analytics features. This will make it easier to monitor your campaign’s performance and gain insights into subscriber behavior.
Analyze the data: Regularly review the data from your email campaigns to identify trends and patterns. Look for areas of improvement, such as subject lines that perform well, email content that resonates with your audience, or segmentation strategies that yield better results.

By tracking your email campaign performance, you can optimize your strategies and make data-driven decisions to enhance future campaigns. Remember to continually assess and adjust your approach based on the insights you gain.

Step 2: Split Testing Your Emails

Plan your split testing strategy: Determine the specific elements of your emails that you want to test. This could include subject lines, call-to-action buttons, images, or email copy.
Create variations of your emails: Develop different versions of your emails with slight differences in the elements you are testing. Ensure that each variation targets a specific aspect you want to analyze.
Select your test group: Choose a subset of your email list to send the variations of your emails to. This group should be representative of your entire email list and large enough to generate statistically significant results.
Randomly assign emails: Assign each variation of your email to recipients within your test group randomly. This ensures that the distribution is unbiased and allows for accurate comparisons.
Analyze the results: Track the performance metrics of each variation, such as open rates, click-through rates, and conversion rates. Compare the results to identify which version performs better for your desired outcome.
Draw conclusions and make adjustments: Based on the results of your split testing, draw conclusions about which elements resonate better with your audience and contribute to higher email performance. Use these insights to improve future email campaigns.
Continue testing and refining: Split testing is an ongoing process. As you gain more data and insights, continue to test different elements of your emails to optimize their effectiveness and maximize engagement and conversions.

Step 2: Split Testing Your Emails

Step 3: Optimizing Your Email Deliverability

Optimizing your email deliverability is a crucial step in ensuring that your emails reach the intended recipients and avoid being marked as spam. Here are the steps to effectively optimize your email deliverability:

Authenticate your domain: Setting up domain authentication, such as SPF, DKIM, and DMARC records, helps establish your domain as legitimate and prevents your emails from being flagged as suspicious.
Maintain a clean email list: Regularly clean your email list to remove invalid or inactive email addresses. This improves deliverability and reduces the chances of bouncing or spam complaints.
Use a reputable email service provider: Choose a reliable email service provider like AWeber that has a good reputation and deliverability rates. This ensures that your emails are sent through trusted servers, increasing the likelihood of successful delivery.
Monitor and manage your sender reputation: Keep an eye on your sender reputation by monitoring bounce rates, spam complaints, and blacklisting. Take necessary actions to rectify any issues and maintain a positive reputation.

Following these steps will help optimize your email deliverability and increase the chances of your emails reaching your subscribers’ inboxes, improving engagement and achieving your marketing goals.

Email deliverability has always been a challenge for marketers, especially with the increasing volume of emails being sent and evolving spam filtering algorithms. Despite the challenges, by following best practices and implementing effective strategies, marketers have been able to achieve high deliverability rates and ensure that their emails land in the inbox rather than the dreaded spam folder.

Step 4: Monetizing Your Email List

Step 4: Monetizing Your Email List
Identify potential revenue streams: Consider different ways to monetize your email list, such as selling products or services, offering affiliate promotions, or hosting sponsored content.
Create valuable content: Offer exclusive content to your subscribers that they would be willing to pay for. This could be in the form of e-books, online courses, or premium access to your website.
Segment your audience: Divide your email list into different segments based on their interests and preferences. This will allow you to tailor your monetization strategies to different groups more effectively.
Promote relevant products or services: Partner with brands or businesses that align with your audience’s interests and promote their products or services through your email campaigns.
Implement upselling and cross-selling techniques: Encourage your subscribers to make additional purchases or upgrade their existing purchases by offering relevant upsells or cross-sells.
Offer special deals or discounts: Provide exclusive promotions or discounts to your email subscribers to incentivize them to buy or engage with your offers.
Track and analyze performance: Regularly monitor the performance of your monetization efforts, including open rates, click-through rates, and conversion rates. Use this data to optimize your strategies and improve your results.
Continuously grow your email list: Without a growing email list, your monetization efforts will be limited. Implement strategies to attract new subscribers and regularly engage with your existing ones to encourage loyalty and repeat purchases.

Frequently Asked Questions

1. How can small businesses use AWeber to generate a monthly income of $5,000 to $10,000 with email marketing?

Small businesses can utilize AWeber to generate a monthly income by implementing various strategies. They can sell their own products or services through attractive emails and promote them to their mailing list subscribers. Additionally, they can participate in affiliate programs and earn commissions by promoting other people’s products to their audience.

2. Can online classes be monetized using AWeber?

Yes, AWeber can be used to monetize online classes. Small businesses or subject experts can create online classes and promote them through email marketing. By sending engaging emails to their mailing list, they can attract interested individuals and earn revenue through course enrollments.

3. How can I earn money online with a mailing list?

To earn money online with a mailing list, you can offer exclusive content or special offers to your subscribers. By providing valuable information or discounts, you can build a loyal audience who is more likely to purchase your products or services. Additionally, you can use AWeber’s email marketing tools to cross-sell products to your existing customers and increase sales.

4. How can I increase my sales by targeting my ideal readers with AWeber?

AWeber allows you to segment your mailing list based on specific criteria, such as demographics or interests. By understanding your ideal readers and creating targeted email campaigns, you can deliver personalized content that resonates with them. This increases the likelihood of engagement and conversions, ultimately leading to an increase in sales.

5. How can subject experts monetize their knowledge using AWeber?

Subject experts can monetize their knowledge by creating a paid newsletter through AWeber. They can provide valuable insights, tips, or exclusive content to their subscribers in exchange for a monthly subscription fee. By building a strong email list and delivering high-quality content, subject experts can generate a recurring income from their expertise.

6. Is it possible to earn money through affiliate marketing with AWeber?

AWeber offers an affiliate program that allows users to earn commissions by promoting their services. By becoming an advocate for AWeber and recommending their email marketing service to others, you can earn a commission for each referral that signs up. This can be done through various marketing channels such as blog posts, social media, or podcast commercials.